Author Archives: Brittany Foster

Gender Pronouns in Digital Content

Most of the content I write and edit is within the SaaS wheelhouse, which means I end up creating and reviewing… Read More

SEO Basics: How to Write Great Meta Descriptions

I know — we’ve talked about meta descriptions before. But while I’ve walked you through how to write good title tags,… Read More

How Often Should I Update SEO Content?

I’ve written about how to update SEO content, but not when to do it. If you wait too long to… Read More

SEO Basics: Do I Need Individual Meta Descriptions for Every Page?

We’ve already talked about meta description basics, like what they are and how to set them, but in this post, I’d… Read More

SEO Basics: What is Black Hat SEO?

If you’ve been in the content game for any period of time, you’ve likely heard the term “black hat”. In reference to search engine optimization… Read More

SEO Basics: What is a Meta Description?

It’s about time we talked about meta descriptions. They’re an important part of every webpage and can have a significant impact on your clickthrough rate… Read More

SEO Basics: Jump Links

If you’ve done a Google search recently, you’ve probably noticed that the results have become even more user-friendly. Instead of sending you to a page… Read More

SEO Basics: Digital Content Formatting

You may think that search engine optimization (SEO) is all about words, but that’s only part of what makes a given… Read More

SEO Basics: Headings (H1s, H2s, & H3s)

Headings (sometimes called headers) may seem like they aren’t important enough to affect your content’s performance in search results, but that couldn’t be farther from… Read More

How to Update Evergreen Content

Evergreen content may last longer than trend-centered content, but unlike its namesake, it doesn’t just care for itself over the years. No matter how timeless… Read More