Evergreen content may last longer than trend-centered content, but unlike its namesake, it doesn’t just care for itself over the years. No matter how timeless your content is, it will still need to be reviewed and updated on a regular basis to ensure that it’s still following SEO best practices and optimization techniques. Unfortunately, there’s … Read More
What is anchor text? Anchor text is the word (or words) that you use to link to another webpage. Typically, it’s underlined and highlighted in a different color than the rest of the text within your content. For example, here’s a link to my post about how to write better title tags. Anchor text is … Read More
You can’t really have a great SEO strategy without keyword research. After all, keywords are a fundamental aspect of natural search whether you’re writing a blog post or a title tag. You can use a variety of different tools to do your keyword research, all of which come with their own pros and cons. In … Read More
In reality, you can write a blog post any way you like. From listicles and microblogs to how-to guides and definitions, the possibilities are endless. But if you really want to make it shine for SEO, there are a few extra steps you need to take outside of just writing whatever you want and hitting … Read More
Links are a major part of search engine optimization (SEO). We’ve talked about internal links and follow/no follow links before. But what about external links? External links (also called outbound links) are used in a different way than internal links, but they’re just as important to your SEO efforts. Review the basics of what they … Read More
There was a time when everyone thought that robots were going to take over content writing jobs across the internet, making digital writers irrelevant. As we know, that didn’t happen — or, it hasn’t happened yet. As search engines like Google continue to focus on high-quality content publishing practices, I find my two professional worlds … Read More
Although search engine optimization (SEO) best practices are generally the same no matter where you are, there are ways that you can tailor your content for your readers to improve their experience on your site. Plus, different countries may use different terms or phrases that aren’t used in your own. For example, spellings of the … Read More
Links are an important part of search engine optimization (SEO). They’re one of the biggest ranking factors that Google uses to determine the legitimacy and quality of your content. But not all links are the same, and there’s a good reason for it. High-quality backlinks are great for SEO and help to build relationships and … Read More
You may be surprised to learn that editing is a very important part of search engine optimization (SEO). High-quality content should always be reviewed for correctness, consistency, and clarity before being published. The most successful SEO content is written by those who understand that editing is made up of a lot more than just proofreading, … Read More
There are two main types of linking in search engine optimization (SEO): internal and external. External links are the kinds you use to link to other websites from your own. But internal links are the pages you link to that are part of your own website. Seems pretty simple, right? Well. Just like anything SEO-related, … Read More