“Never write for free!” Do you know how many times I’ve heard writers and content professionals say that? Too many to count. And I’m guessing you have too. I swear, I see some variation of it every time I sign in to LinkedIn. And while I agree with the sentiment, I don’t think touting it … Read More
Most of the content I write and edit is within the SaaS wheelhouse, which means I end up creating and reviewing a lot of business pieces. For example, interviews with industry experts, platform listicles with quotes from real users, and how-tos with suggestions and advice from established entrepreneurs. And while all of these types of … Read More
I know — we’ve talked about meta descriptions before. But while I’ve walked you through how to write good title tags, I’ve never shown you how to make your meta descriptions shine. Today, I want to teach you how to write meta descriptions that grab attention and boost clickthrough in SERPs. If you need a … Read More
You may think that search engine optimization (SEO) is all about words, but that’s only part of what makes a given piece appeal to readers and search engines. Although what your content says is obviously important, what it looks like and how easy it is to read through also has an impact on how well … Read More
Headings (sometimes called headers) may seem like they aren’t important enough to affect your content’s performance in search results, but that couldn’t be farther from the truth. In reality, headers like H1s, H2s, and even H3s play a big role in how search engines understand your content. As an added bonus, they also help your … Read More
Evergreen content may last longer than trend-centered content, but unlike its namesake, it doesn’t just care for itself over the years. No matter how timeless your content is, it will still need to be reviewed and updated on a regular basis to ensure that it’s still following SEO best practices and optimization techniques. Unfortunately, there’s … Read More
In reality, you can write a blog post any way you like. From listicles and microblogs to how-to guides and definitions, the possibilities are endless. But if you really want to make it shine for SEO, there are a few extra steps you need to take outside of just writing whatever you want and hitting … Read More
There was a time when everyone thought that robots were going to take over content writing jobs across the internet, making digital writers irrelevant. As we know, that didn’t happen — or, it hasn’t happened yet. As search engines like Google continue to focus on high-quality content publishing practices, I find my two professional worlds … Read More
You may be surprised to learn that editing is a very important part of search engine optimization (SEO). High-quality content should always be reviewed for correctness, consistency, and clarity before being published. The most successful SEO content is written by those who understand that editing is made up of a lot more than just proofreading, … Read More
A lot of people make the mistake of only focusing on one keyword in their search engine optimization (SEO) content. But, by doing so, they miss out on opportunities to take advantage of contextual search and rank for new queries. When doing keyword research, I like to divide my list of keywords into two types: … Read More