To bring in conversions, a website needs traffic. After all, if users don’t visit your site, what’s the point of even having one? But not all traffic is the same. There are three main types of search traffic that you can analyze and optimize: organic, paid, and direct. Get a basic understanding of what each … Read More
Search engine optimization (SEO) is an ever-changing beast. As search engines have grown and pivoted, so has the content that drives them. In the beginning, quality writing wasn’t considered an SEO must-have. In fact, you could write terrible content, but as long as you tagged it with the right meta tags and stuffed it full … Read More
It typically takes a minimum of three months for you to start noticing results from search engine optimization (SEO) initiatives. And, that’s only when you’ll start to see your numbers change. For a realistic analysis, 6-12 months is a better timeframe, depending on the project. While it may seem like a long time to wait … Read More
Often, when someone writes a blog, they publish it, share it on social, and then forget it ever existed. A good content strategy should help you use your content in a variety of different ways so that you can maximize the benefits you get from it. From emails and infographics to microblogs and PDFs, … Read More
If you’ve ever done a Google search, you already know what search engine optimization (SEO) is. But you might not realize that’s what you’ve been seeing every time you search for something online. SEO means trying to get your content to show up on the first page of a search engine’s results, like Google or Bing. But … Read More