If you’ve worked in SEO for any amount of time, you’ve probably come across the term “duplicate content”. It refers to making carbon copies of existing content and posting them elsewhere. And although it may cause many content professionals to gasp and clutch their pearls, it isn’t always considered black hat SEO. But, before you … Read More
Technical SEO is just as important as producing high-quality SEO content on your website. In fact, it’s often what ensures your content is served to users in the first place. On the surface, search engine optimization (SEO) may seem simple. After all, it’s just writing content with certain keywords in it, right? Not exactly. While … Read More
A lot of people make the mistake of only focusing on one keyword in their search engine optimization (SEO) content. But, by doing so, they miss out on opportunities to take advantage of contextual search and rank for new queries. When doing keyword research, I like to divide my list of keywords into two types: … Read More
When you search for something on Google, title tags (or title links) are one of the first things you see. They’re those enticing blue links that tell you what kind of content lives on the page they link to. Coupled with the website name and your search term, they should give you a clear idea … Read More
Contrary to what many people believe, not all search engine optimization (SEO) content serves the same purpose. It’s easy to think that online content has one goal — to bring in traffic — but that’s only a small part of how you can use it to benefit your business. Different types of content should be … Read More
Microblogs are often undervalued and underrated. In terms of search engine optimization (SEO), they can be small but mighty powerhouses as they offer opportunities to target specific keywords, boost your chances of showing up in rich snippets, and make for perfect interlinking opportunities. So, why aren’t they more popular, and why should you give them … Read More
SEO is made up of a ton of small efforts that come together to create a fully realized masterpiece. Kind of like Lego bricks that fit together to create a model Millenium Falcon or AT-AT. Title tags are one of the essential bricks that make up your SEO build, and writing them well can make … Read More
Keyword cannibalization in search engine optimization (SEO) content refers to having multiple pieces of content on your site that can all rank for the same query. For example, if you have multiple blog posts, a Q&A, and an expert interview about the same keyword on your website, that could be considered keyword cannibalization. It’s a … Read More
To bring in conversions, a website needs traffic. After all, if users don’t visit your site, what’s the point of even having one? But not all traffic is the same. There are three main types of search traffic that you can analyze and optimize: organic, paid, and direct. Get a basic understanding of what each … Read More
Search engine optimization (SEO) is an ever-changing beast. As search engines have grown and pivoted, so has the content that drives them. In the beginning, quality writing wasn’t considered an SEO must-have. In fact, you could write terrible content, but as long as you tagged it with the right meta tags and stuffed it full … Read More