When SEO changes, it changes fast. If you don’t stay on top of algorithm updates and industry news, what was once a best practice can quickly become an outdated SEO tactic. If you haven’t updated your SEO strategy in a while, now’s a good time to review your site to see if it could use … Read More
As a freelance SEO writer and editor, I’ve been asked to use a variety of content optimization tools. Some of the ones I’ve tried include Topic, MarketMuse, Surfer SEO, Clearscope, Frase, and a handful of others that aren’t worth mentioning. While they each do slightly different things, they share the same goals. Overall, editing managers … Read More
Meta descriptions are small but mighty. Since they’re one of the first things a user sees in SERPs, they directly influence clickthrough, traffic, and, ultimately, organic conversions. While you can let Google set them for you, optimizing them is the best way to ensure your link preview and page content match. And that you have … Read More
SEO content isn’t something you do once and forget about. You should update SEO content regularly to ensure it continues to meet best practices, stay up-to-date, and follow trends. If you wait too long to update SEO content, the delay could affect your site’s performance. But change it too frequently, and search engines may not … Read More
You probably know that you need to include unique meta descriptions in your SEO strategy, but how many do you need? One for your whole website? One for each main page? Or does every single page on your website need a unique and optimized meta description? Learn when and how to use meta descriptions to … Read More
If you’ve been in the content game for a while, you’ve likely heard the term “black hat SEO”. In SEO, it’s when content is created to game search engines instead of to help and educate users. While the term makes it sound like a cloak-and-dagger strategy enveloped in mystery and intrigue, the reality is much … Read More
Meta descriptions are an important part of every web page on the internet, and they can impact your clickthrough rate and rank in SERPs. But what exactly are they and why do they matter? Find out below. Meta description basics: What is a meta description? A meta description is a short description of a webpage’s … Read More
You may think that SEO is all about words, but that’s only part of what makes a given piece appeal to readers and search engines. How you format SEO content is also important. What your content looks like and how easy it is to read through also have an impact on how well it performs. … Read More
SEO headings (sometimes called headers) may seem like they aren’t important enough to affect your content’s performance in search results, but that couldn’t be farther from the truth. In reality, headers like H1s, H2s, and even H3s play a big role in how search engines understand your content. As an added bonus, they also help … Read More
Evergreen content may last longer than trend-centered content, but unlike its namesake, it doesn’t just care for itself over the years. No matter how timeless your content is, it will still need to be reviewed and updated on a regular basis to ensure that it’s still following SEO best practices and optimization techniques. Unfortunately, there’s … Read More