Most of the content I write and edit is within the SaaS wheelhouse, which means I end up creating and reviewing a lot of business pieces. For example, interviews with industry experts, platform listicles with quotes from real users, and how-tos with suggestions and advice from established entrepreneurs. And while all of these types of … Read More
You may think that search engine optimization (SEO) is all about words, but that’s only part of what makes a given piece appeal to readers and search engines. Although what your content says is obviously important, what it looks like and how easy it is to read through also has an impact on how well … Read More
You may be surprised to learn that editing is a very important part of search engine optimization (SEO). High-quality content should always be reviewed for correctness, consistency, and clarity before being published. The most successful SEO content is written by those who understand that editing is made up of a lot more than just proofreading, … Read More