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Gender Pronouns in SEO Content

Gender pronouns in SEO content are an important part of ensuring your content is correct, consistent, and kind. As subject matter expert (SME) quotes become one of the most popular ways for your content to stand out from AI-generated writing, accurately using each person’s preferred pronouns is essential. For example, interviews with industry experts, platform … Read More

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How to Format SEO Content

You may think that SEO is all about words, but that’s only part of what makes a given piece appeal to readers and search engines. How you format SEO content is also important. What your content looks like and how easy it is to read through also have an impact on how well it performs. … Read More

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Substantive Editing, Copy Editing, and Proofreading

You may be surprised to learn that editing is a very important part of search engine optimization (SEO). High-quality content should always be reviewed for correctness, consistency, and clarity before being published. The most successful SEO content is written by those who understand that editing is made up of a lot more than just proofreading, … Read More