“Never write for free!” Do you know how many times I’ve heard writers and content professionals say that? Too many to count. And I’m guessing you have too. I swear, I see some variation of it every time I sign in to LinkedIn. And while I agree with the sentiment, I don’t think touting it … Read More
When SEO changes, it changes fast. If you don’t stay on top of algorithm updates and industry news, what was once a best practice can quickly become an outdated SEO tactic. If you haven’t updated your SEO strategy in a while, now’s a good time to review your site to see if it could use … Read More
As a freelance SEO writer and editor, I’ve been asked to use a variety of content optimization tools. Some of the ones I’ve tried include Topic, MarketMuse, Surfer SEO, Clearscope, Frase, and a handful of others that aren’t worth mentioning. While they each do slightly different things, they share the same goals. Overall, editing managers … Read More
Gender pronouns in SEO content are an important part of ensuring your content is correct, consistent, and kind. As subject matter expert (SME) quotes become one of the most popular ways for your content to stand out from AI-generated writing, accurately using each person’s preferred pronouns is essential. For example, interviews with industry experts, platform … Read More
Meta descriptions are small but mighty. Since they’re one of the first things a user sees in SERPs, they directly influence clickthrough, traffic, and, ultimately, organic conversions. While you can let Google set them for you, optimizing them is the best way to ensure your link preview and page content match. And that you have … Read More
SEO content isn’t something you do once and forget about. You should update SEO content regularly to ensure it continues to meet best practices, stay up-to-date, and follow trends. If you wait too long to update SEO content, the delay could affect your site’s performance. But change it too frequently, and search engines may not … Read More
You probably know that you need to include unique meta descriptions in your SEO strategy, but how many do you need? One for your whole website? One for each main page? Or does every single page on your website need a unique and optimized meta description? Learn when and how to use meta descriptions to … Read More
If you’ve been in the content game for a while, you’ve likely heard the term “black hat SEO”. In SEO, it’s when content is created to game search engines instead of to help and educate users. While the term makes it sound like a cloak-and-dagger strategy enveloped in mystery and intrigue, the reality is much … Read More
Meta descriptions are an important part of every web page on the internet, and they can impact your clickthrough rate and rank in SERPs. But what exactly are they and why do they matter? Find out below. Meta description basics: What is a meta description? A meta description is a short description of a webpage’s … Read More
SEO headings (sometimes called headers) may seem like they aren’t important enough to affect your content’s performance in search results, but that couldn’t be farther from the truth. In reality, headers like H1s, H2s, and even H3s play a big role in how search engines understand your content. As an added bonus, they also help … Read More