“Never write for free!” Do you know how many times I’ve heard writers and content professionals say that? Too many to count. And I’m guessing you have too. I swear, I see some variation of it every time I sign in to LinkedIn. And while I agree with the sentiment, I don’t think touting it … Read More
Because technically anyone can write content online and practice “SEO”, it can be difficult to tell what are best practices and what are not. Sometimes, bad habits are so common across writers that they seem like they’re just regular ol’ SEO tactics. But, a trained eye can easily separate the wheat from the chafe by … Read More
As a freelance SEO writer and editor, I’ve been asked to use a variety of content optimization tools. Some of the ones I’ve tried include Topic, MarketMuse, Surfer SEO, Clearscope, Frase, and a handful of others that aren’t worth mentioning. While they each do slightly different things, they share the same goals. Overall, editing managers … Read More
Most of the content I write and edit is within the SaaS wheelhouse, which means I end up creating and reviewing a lot of business pieces. For example, interviews with industry experts, platform listicles with quotes from real users, and how-tos with suggestions and advice from established entrepreneurs. And while all of these types of … Read More
I know — we’ve talked about meta descriptions before. But while I’ve walked you through how to write good title tags, I’ve never shown you how to make your meta descriptions shine. Today, I want to teach you how to write meta descriptions that grab attention and boost clickthrough in SERPs. If you need a … Read More
I’ve written about how to update SEO content, but not when to do it. If you wait too long to update your content, the delay could affect your site’s performance. Update content too frequently, and you may spend too much time making revisions and not enough time publishing fresh pieces. Based on the reports you … Read More
We’ve already talked about meta description basics, like what they are and how to set them, but in this post, I’d like to address a question I’ve come across many times in client meetings and SEO communities: do I need individual meta descriptions for each of my web pages? Jump to: Are meta descriptions required … Read More
If you’ve been in the content game for any period of time, you’ve likely heard the term “black hat”. In reference to search engine optimization (SEO), it typically means content that has been created to game search engines instead of to help and educate users. Black hat practices usually get caught and flagged by search … Read More
It’s about time we talked about meta descriptions. They’re an important part of every webpage and can have a significant impact on your clickthrough rate and rank. So, what are they and how do they affect SEO? Let’s explore. Jump to: What is a meta description? How long should a meta description be? How to … Read More
If you’ve done a Google search recently, you’ve probably noticed that the results have become even more user-friendly. Instead of sending you to a page and leaving you to find the content you’re looking for in an article or blog post, Google will now navigate to a highlighted section of content that directly relates to … Read More