You may think that SEO is all about words, but that’s only part of what makes a given piece appeal to readers and search engines. How you format SEO content is also important. What your content looks like and how easy it is to read through also have an impact on how well it performs. … Read More
SEO headings (sometimes called headers) may seem like they aren’t important enough to affect your content’s performance in search results, but that couldn’t be farther from the truth. In reality, headers like H1s, H2s, and even H3s play a big role in how search engines understand your content. As an added bonus, they also help … Read More
Evergreen content may last longer than trend-centered content, but unlike its namesake, it doesn’t just care for itself over the years. No matter how timeless your content is, it will still need to be reviewed and updated on a regular basis to ensure that it’s still following SEO best practices and optimization techniques. Unfortunately, there’s … Read More
What is anchor text? Anchor text is the word (or words) that you use to link to another webpage. Typically, it’s underlined and highlighted in a different color than the rest of the text within your content. For example, here’s a link to my post about how to write better title tags. Anchor text is … Read More
In reality, you can write SEO content any way you like. From listicles and microblogs to how-to guides and definitions, the possibilities are endless. But if you really want to make it shine for SEO, there are a few extra steps you need to take outside of just writing whatever you want and hitting publish. … Read More
When it comes to links, there are three main types relevant to your SEO strategy: internal links, follow/no follow links, and external links. External links (also called outbound links) are similar to internal links, but they’re used differently. Still, they’re essential to a good content marketing plan and play a role in how successful your … Read More
But style guides aren’t just about outlining writing rules like when to use serial commas (always). They can also be used to specify your SEO preferences, like how you want to handle outbound links or secondary keywords. That’s why having an SEO style guide for your writers to follow is essential to your SEO strategy. … Read More
Although search engine optimization (SEO) best practices are generally the same no matter where you are, there are ways that you can tailor your international SEO content for your readers to improve their experience on your site. Plus, different countries may use different terms or phrases that aren’t used in your own. For example, spellings … Read More
Links are an important part of SEO. But not all links are the same, and there’s a good reason for it. High-quality backlinks are great for SEO and help to build relationships and rank. The goal with these links is for Google bots to find them and follow them back to their source. Low-quality, bad, … Read More
You may be surprised to learn that editing is a very important part of search engine optimization (SEO). High-quality content should always be reviewed for correctness, consistency, and clarity before being published. The most successful SEO content is written by those who understand that editing is made up of a lot more than just proofreading, … Read More