A lot of people make the mistake of only focusing on one keyword in their search engine optimization (SEO) content. But, by doing so, they miss out on opportunities to take advantage of contextual search and rank for new queries. When doing keyword research, I like to divide my list of keywords into two types: … Read More
Microblogs are often undervalued and underrated. In terms of search engine optimization (SEO), they can be small but mighty powerhouses as they offer opportunities to target specific keywords, boost your chances of showing up in rich snippets, and make for perfect interlinking opportunities. So, why aren’t they more popular, and why should you give them … Read More
SEO is made up of a ton of small efforts that come together to create a fully realized masterpiece. Kind of like Lego bricks that fit together to create a model Millenium Falcon or AT-AT. Title tags are one of the essential bricks that make up your SEO build, and writing them well can make … Read More
Search engine optimization (SEO) is an ever-changing beast. As search engines have grown and pivoted, so has the content that drives them. In the beginning, quality writing wasn’t considered an SEO must-have. In fact, you could write terrible content, but as long as you tagged it with the right meta tags and stuffed it full … Read More
Often, when someone writes a blog, they publish it, share it on social, and then forget it ever existed. A good content strategy should help you use your content in a variety of different ways so that you can maximize the benefits you get from it. From emails and infographics to microblogs and PDFs, … Read More